Rosé establishes a seamless connection between her songs Number One Girl and APT. in the album rosie, not only through music but also through her fashion choices, showcasing her mastery in visual storytelling.
A Contrasting Yet Connected Narrative
While APT. portrays Rosé as bold and confident with a punk-rock edge, Number One Girl reveals a softer, more vulnerable side of her. By reusing certain fashion items across both music videos, Rosé creates a subtle yet powerful link between the songs, maintaining the album’s cohesion while emphasizing emotional contrast.
Fashion in “Number One Girl”: Simplicity with Depth

In Number One Girl, Rosé opts for casual, everyday looks: tank tops, baggy jeans, and a blazer adorned with pins and chains. These outfits symbolize a raw and unguarded version of herself, expressing her emotions and insecurities openly.
- Blazer with pins and chains from R13 nods to Rosé’s punk-rock persona in APT., yet its styling in Number One Girl feels softer and more introspective, reflecting her emotional growth.
- Mihara Yasuhiro studded shoes—featured in both videos—are styled more minimally here, signaling a shift from vibrancy to introspection.
Layering for Warmth: A Winter Aesthetic

Rosé’s second outfit in the MV features a layered look with a green cardigan, shirt, tank top, shorts, and tights. This styling evokes a sense of warmth and protection, contrasting with the sharpness of her APT. persona while mirroring her feelings of solitude.
Connecting Through Accessories: Details That Tell a Story
Rosé also carries over familiar accessories from APT. to create continuity:
- Heart-shaped red gemstone necklace from Ben Shoppe, which symbolized playfulness in APT., now represents a yearning for love and validation in Number One Girl.
- Chains and pins—hallmarks of her punk-rock style in APT.—are reimagined here to convey a softer, more personal narrative.
Clever Fashion Continuity
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Rosé’s fashion choices not only highlight the emotions of each song but also tie the album together cohesively. She demonstrates that fashion is more than just an aesthetic—it’s a language that bridges emotions and connects the stories within rosie.
A Lasting Impression
Through Number One Girl and APT., Rosé beautifully showcases her versatility, setting a new standard for merging fashion with music to immerse audiences deeper into her artistic world.

